District Council reiterate call for Care

March 26, 2021

As lockdown easing begins, and the Easter weekend approaches, we're reiterating our call for care from those looking to travel to the area.Care Campaign Poster

Earlier this month we launched our Care campaign, calling for would-be visitors to 'Care for our Coast, Care for our Countryside, and Care for our Communities'; now, with visitor numbers expected to increase over the coming weeks, we're ramping up the campaign to remind those who come to the area of the need to be responsible.

With the Stay at Home guidance set to come to an end on Monday (29 March), it is still advised that travel should be minimised until at least April 12, when Step 2 on the Government's Covid Roadmap is currently set to come into effect. However, we are concerned that there may be a significant number of people choosing to travel to the area over the coming Easter weekend.

As we look to ensure East Lindsey remains safe and ready to welcome people back throughout the year, we will be installing signage carrying the Care message across the area's towns and at the borders of the District, and we are encouraging local businesses to get involved too and download their own posters to help reinforce the message.

We will also shortly be releasing a video to launch their #CareforEastLincs social media campaign, which will carry messages from local businesses and organisations who are looking to safely welcome back visitors as and when restrictions properly allow.

Over the Easter Weekend, we will also be implementing a marshal scheme at Skegness' Festival car park to ensure that those who do choose to visit are aware of the new entrance to car park (via Princes Parade), as a result of the improvement and pedestrianisation works undertaken at Tower Esplanade.

A spokesperson said: "Clearly, as lockdown measures ease and the weather begins to improve, we do expect people to once again start visiting our district. Through our Care campaign we are asking that any would be visitors follow the latest rules around travel, and should they choose to come here, that they work with us and our residents to take care of East Lincolnshire and help keep it safe, by following the latest guidance, and to help keep it clean and litter free. By doing that we can ensure we can all enjoy the area for the year to come."

More information about the Care campaign, and a downloadable poster, can be found at www.e-lindsey.gov.uk/CareforEastLincs.