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High street support programme rolling out in Horncastle

September 14, 2021

Our Healthy You, Healthy Business programme, designed to support high street businesses, is now being rolled out in Horncastle.

We launched the Healthy You, Healthy Business earlier in the year to support retailers and high street businesses impacted by the effects of Covid-19 lockdowns and restrictions. The programme, which is delivered by Ophelia Gamble from the Rural Retailer, Wendy Walker from Ovy Design and their team, was initially introduced on a pilot basis in Spilsby and Alford.

Over the last six months, Ophelia, Wendy, and the team have successfully supported 15 businesses across the two towns, working closely with each business to understand their needs and developing tailored programmes of support in identified growth areas as they return to trading. Over the course of the programme, the team have supported businesses to revolutionise their retail offer, maximise their shop floor, level up their marketing, undertake rebranding, diversify their sales channels, and much more.

With the programme in Spilsby and Alford coming to a conclusion, the Healthy You, Healthy Business team are now bringing their support to Horncastle's high street, where six businesses will be able to apply for access to this programme.

Speaking about the positive growth the team can offer, Ophelia said: "The aim is to engage six high street businesses onto the program, take a look at their business, their team, their processes, their bottom line and most of all their growth areas. This in turn will build a support network that starts to ripple through the high street and create a stronger retail community team to move the high street into a vital and viable one for the coming years."

Councillor Adam Grist, Portfolio Holder for Market Towns and Rural Economy, added: "We've seen some absolutely brilliant feedback from the businesses in Spilsby and Alford who have worked with Ophelia, Wendy, and the team. The support they've provided has been crucial in helping businesses find ways to adapt as Covid-19 impacted their operations and helping them to identify how to take those next steps as trading has begun to return to normal. If you own a high street business in Horncastle and you're looking for a helping hand to take your business forward, I'd encourage you to get in touch with the team as soon as possible."

Any high street business in Horncastle who feels in need of support can apply to join the scheme, to express an interest in being considered for the program, businesses can email Ophelia on or call 07807 782469.