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Vital and Viable Market Towns

We understand the important role our market towns play in our local economy and attracting visitors to the area. Our aim is to work with local communities to protect, promote and preserve our market towns by keeping them thriving, clean centres which are attractive places to live, work and visit.

In 2019 we commissioned the Institute of Place Management (IPM) to deliver their Vital and Viable workshops in each of our inland chartered market towns, each workshop was well attended by a variety of volunteers, businesses and community organisations who offered insight into their town centres. Taking this into consideration, and looking at other data related to each centre, the IPM have created reports for each with recommendations for regeneration and ways to future proof our high streets.

This project is locally led and we are working with people within the community to help them deliver tangible outcomes for their towns. If you have any questions or ideas for your market town please email

One of the first outcomes of this project was realising that we needed to change and improve the way we communicate with our town centre stakeholders and place makers. That's why we have committed to hosting annual meetings in each town as an opportunity for you to discuss issues in the town and share your ideas. We will also produce an e-newsletter for each town which will act as a way for us to keep you updated with our work but will also be a tool for you to share your information too. 

You can find out more about each town project, and sign up to our e-newsletters, using the links below.

Louth's Vital and Viable workshop took place on 24 June 2019.
Spilsby's Vital and Viable workshop took place on 29 October 2019.
Alford's Vital and Viable workshop took place on 18 September 2019.
Horncastle's Vital and Viable workshop took place on 19 September 2019.