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Vital and Viable Alford

Alford's Vital and Viable workshop took place on 18 September 2019.

The follow up meeting took place on Monday 24 February at Alford Manor House to discuss the Institute of Place Management's report for Alford. Public Realm, Place Promotion around heritage and events were key areas our town centre stakeholders wanted to focus on.

Feedback from the Chartered Institute of Place Management on Alford:

"Many of the global trends that are impacting town centres will have only a minimal impact on Alford, but the ageing population, technology changes, and undoubtedly economic change may well. The workshop identified good things about the town as well as things people were concerned with. To respond to this means the establishment of a new process that can involve those who are concerned and want to make things happen - a town leadership group. This should be inclusive but comprised of people willing to make change happen. The size of the town and current trends makes major intervention unlikely but small-scale initiatives can make a difference.

"Look to build on things already existing and initiatives that people see as strengths. Think carefully about whether the trading hours of the town are serving the needs of the catchment or passing customers. Remember the added benefit of social media networks that can increase access to markets and customers and keep people informed about how Alford is changing."

Alford Action Plan

This plan (PDF) [2MB] (opens new window) has been developed purely from business and community feedback during our workshops and follow up sessions. We've listened to everything you told us in our workshops and collated these plans with a view to explore all the ideas you generated. We can't commit to delivering every aspect mentioned, but we are keen to see how we can work with you and seek funding for as many of the goals and aspirations you've suggested. Therefore, if there is a particular area you would like to support us with please do get in touch using the link below.

Please also sign up to our newsletter to hear about which initiatives we are working on and how projects are progressing; previous newsletters can also be found below.


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Healthy You, Healthy Business is a retail support pilot scheme that we're running in Alford and Spilsby.